Sales · AdTech · SaaS

Jon Church

Sales leader with enterprise SaaS experience and a background in advertising strategy. I build pipelines, close deals, and use data to make both better.

East Lansing, MI · 517-899-4307 · jongchurch@outlook.com · LinkedIn ↗
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Experience
Kollx AI
Sales Manager
Mar 2024 – Nov 2025
  • Built and managed a $2.4M annual sales pipeline through full-cycle consultative selling of enterprise SaaS accounts
  • Led a 13-person sales team — implemented coaching cadences and performance dashboards that increased quota attainment by 28%
  • Leveraged HubSpot and Salesforce to track pipeline velocity, forecast revenue, and surface at-risk deals, improving close rate by 17%
  • Designed outbound prospecting sequences via Net2Phone and email automation, generating 45+ qualified meetings per month
  • Collaborated with marketing to align campaign messaging with sales enablement materials, shortening average sales cycle by 11 days
Comfort Inn
General Manager
Jun 2021 – Jan 2024
  • Directed all operations of a 78-room hotel property, maintaining a 92% average guest satisfaction score across 800+ reviews
  • Managed a 19-person team across three departments, reducing staff turnover by 25% through improved scheduling and retention programs
  • Implemented a digital check-in workflow that cut guest wait time by 35% and drove a 15% increase in repeat bookings
  • Negotiated vendor contracts that reduced operational costs by 18% annually without impacting service quality
  • Adjusted dynamic pricing strategy using occupancy and revenue data, increasing RevPAR by 12% year-over-year
Projects

Lead Scoring Engine

Kollx AI

Architected a predictive lead scoring model using Python and HubSpot API data — increased conversion by 22% and cut time on unqualified leads by 40%. Integrated outputs into Salesforce dashboards for real-time pipeline visibility.

Outbound Sequencing & A/B Framework

Kollx AI

Built a multi-channel outbound system across email, phone, and LinkedIn. A/B tested 12 message variants to identify top-performing cadences that lifted response rates by 35%.

Guest Experience Optimization

Comfort Inn

Led a property-wide overhaul by analyzing 1,200+ satisfaction surveys, deploying a digital check-in system, and redesigning front desk workflows. Raised satisfaction from 84% to 92% in two quarters.

Integrated Media Plan & ROI Analysis

Michigan State University

Developed a $500K cross-channel media plan for a national CPG brand. Conducted audience segmentation, media mix modeling, and projected ROI analysis across digital, social, and programmatic channels.

Technical Skills

Languages

HTML CSS JavaScript Python

Tools

HubSpot Salesforce Google Analytics Google Ads Qualtrics

Skills

AI Workflow Automation CRM Management Pipeline Development Digital Analytics Media Planning Market Research
Education
Michigan State University May 2026
Bachelor of Arts in Advertising
Account Planning & Research · Digital Analytics · Consumer Behavior · Brand Strategy
Certifications
Google Ads Certified Anthropic Claude AI Certified Microsoft Word Specialist Microsoft Excel Specialist

Let's talk.

I'm looking for my next role in adtech, martech, or SaaS sales.

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